Classic Barbershop

Client: Classic Barbershop

Website: https://www.classicbarbershopaz.com/

Industry: Barbershop & Men’s Grooming

Target Markets: Phoenix, AZ, USA

Competitors: Phoenixbarbershoppe.com, Thelocalbarberandshop.com, Shaveandfadebarbershop.com

Classic Barbershop Increases Conversion Rate By 75%

Client Overview

Classic Barbershop, a premier destination for men’s grooming in Phoenix, Arizona, has built a reputation for providing exceptional services such as precision haircuts, soothing straight razor shaves, and modern styling techniques tailored for the discerning gentleman. Despite their online reputation, Classic Barbershop encountered challenges when it came to effectively capturing a substantial online audience.

Challenge

Classic Barbershop’s digital marketing efforts were hampered by low search engine visibility, resulting in limited organic traffic and online engagement. This lack of digital presence made it difficult for the barbershop to reach potential customers searching for high-quality grooming services in Phoenix.

Our SEO & Digital Marketing Strategy

Faced with the need to enhance Classic Barbershop’s online footprint, we devised an SEO and digital marketing strategy specifically designed to elevate their search engine rankings and attract relevant traffic. Our strategy involved:

SEO Audit

Conducted in-depth SEO audit to uncover areas of improvement

Keyword ResearchKeyword Research

Performed comprehensive keyword research to pinpoint key barbershop-related terms

Competitor Analysis

Analyzed the digital tactics of local competitors

SEO Improvements

Conducted On-page, Off-page, and Technical SEO optimizations

Speed Optimization

Boosted website performance by improving loading speed and mobile usability

Content Development

Crafted compelling, service-oriented content

Meta Optimization

Refined title tags, meta descriptions, and heading structures

Backlink Building

Build authoritative backlinks from notable grooming and lifestyle domains

Schema Markup

Applying advanced schema markup for better search result placement

Internal Linking

Enhanced the internal linking linking

Social Promotion

Utilized social media channels for brand and service promotion

Performance Monitoring

Regularly reviewing website analytics to refine strategies

Results

Through the implementation of our effective SEO and digital marketing approach, Classic Barbershop experienced remarkable digital growth:

%

Increase in Traffic

%

Increase in Sales

%

Increase in Conversion Rate

Keywords
Search Volume
Rank

Phoenix Barbershop

10,000

3rd

Barbershop Phoenix

10,000

4th

Barber Phoenix

10,000

3rd

Phoenix Barber

10,000

4th

Haircut Phoenix

1,000

6th

Beard Trim Phoenix

1,000

5th

Shave Phoenix

1,000

5th

Google Search Console Performance

Website Page Speed

Google Business Performance

Client Testimonial

“Working with Social Media Mantra transformed our online presence. Thanks to their tailored SEO and social media strategies, we have witnessed notable improvements in our conversion rates and client interaction online. We are incredibly satisfied with the outcome and eager to continue this upward trajectory.”
Founder & CEO, Classic Barbershop