Hilltop Hope Counseling

Client: Hilltop Hope Counseling

Website: https://www.hilltophopecounseling.com/

Industry: Health

Target Markets: Colorado and Texas, USA

Competitors: Coloradomentalhealthservices.com, Mentalhealthcolorado.org, Treetopyogatherapy.com

Hilltop Hope Counseling Increases Brand Awareness By 125%

Client Overview

Hilltop Hope Counseling is a dedicated mental health service provider, known for its personalized counseling and therapy solutions tailored to meet the diverse needs of its community. Focusing on creating a supportive and therapeutic environment, they strive to empower individuals, couples, and families in navigating life’s complexities. Despite their impactful work and local reputation, Hilltop Hope Counseling sought to raise awareness about their services and extend their reach across their target markets in Colorado and Texas.

Challenge

Hilltop Hope Counseling encountered several barriers impacting their ability to connect with a broader audience digitally. The main challenge was limited brand visibility, which constrained their growth and reach. Low search engine rankings and minimal online presence made it difficult for prospective clients to discover their services, posing a significant challenge in an increasingly digital world.

Our SEO & Digital Marketing Strategy

To tackle the challenges Hilltop Hope Counseling faced, a robust SEO and digital marketing strategy was implemented. We undertook a comprehensive approach to boost their online presence and enhance brand awareness:

SEO Audit

Conducted an in-depth SEO site audit to identify areas for improvement.

Keyword Research

Engaged in detailed keyword research focusing on mental health and counseling services

Competitor Analysis

Analyzed digital strategies used by local competitors to gain a strategic edge.

SEO Improvements

Implemented significant On-page, Off-page, and Technical SEO enhancements.

Speed Optimization

Optimized website performance, focusing on quick loading times.

Mobile Optimization

Optimized the site for mobile accessibility

Content Development

Created engaging content tailored to client services and audience interests.

Meta Optimization

Created metadata, including title tags, meta descriptions, and header tags.

Backlink Building

Built quality backlinks from credible mental health related websites.

Schema Markup

Utilized schema markup to improve site search visibility and indexing.

Internal Linking

Done with internal linking for better navigation and search engine crawling.

Social Promotion

Used social media channels effectively to build and promote their brand identity.

Performance Monitoring

Consistently monitored and reviewed website analytics to ensure ongoing improvement.

Results

Through our strategic efforts and continuous optimizations, Hilltop Hope Counseling realized substantial growth, evidenced by

%

Increase in Traffic

%

Increase in Conversion

%

Increase in Brand Awareness

Keywords
Search Volume
Rank
Mental Health Counseling Texas

10,000

15th

Mental Health Services Texas

10,000

13th

Mental Health Therapy Texas

10,000

11th

Substance Abuse Counseling Texas

10,000

12th

Substance Abuse Therapy Texas

10,000

14th

Substance Abuse Services Texas

1,000

20th

Google Search Console Performance

Website Page Speed

Google Business Performance

Client Testimonial

“Collaborating with the Social Media Mantra digital strategy team proved transformative for Hilltop Hope Counseling. The concerted efforts in SEO and digital marketing resulted in a notable boost in brand visibility and client engagement. Hilltop Hope Counseling is enthusiastic about sustaining this momentum and achieving sustained success in reaching and supporting more individuals and communities. “
Owner & CEO (Hilltop Hope Counseling)