Elegant G Barbershop

Client: Elegant G Barbershop

Website: https://www.elegantgbarbershop.com/

Industry: Barbershop & Men’s Grooming

Target Markets: New York, NY, USA

Competitors: Barbershop.nyc, Mankindbarbersnyc.com, Manhattanbarbershopnyc.com

Elegant G Barbershop Increases Organic Traffic By 113%

Client Overview

Elegant G Barbershop stands as a beacon of excellence in New York’s vibrant barbershop and men’s grooming industry. Known for its refined services, Elegant G offers everything from classic cuts to modern grooming techniques, ensuring every gentleman walks out with confidence and style. Despite their stellar reputation in-person, Elegant G faced challenges in harnessing the digital landscape to drive new clients to their establishment.

Challenge

Elegant G Barbershop struggled with adequate online visibility, an issue that restricted their ability to attract new customers organically. The site failed to rank prominently for crucial search terms, resulting in underwhelming traffic despite their strong marketplace presence in New York City. Their primary digital challenge was differentiating themselves from formidable competitors.

Our SEO & Digital Marketing Strategy

Given the challenges Elegant G Barbershop faced in the digital space, we developed a comprehensive SEO and digital marketing strategy tailored to revitalizing their online presence.

SEO Audit

Conducted a thorough SEO Site Audit

Keyword Research

Engaged in keyword research to identify high-value barbershop-related keywords

Competitor Analysis

Analyzed local competitors’ digital strategies

SEO Improvements

Implemented On-page, Off-Page & Technical SEO improvements

Speed Optimization

Enhanced website loading speed

Mobile Optimization

Optimized the site for mobile accessibility

Content Development

Developed engaging, service-focused content

Meta Optimization

Improved title tags, meta descriptions, header tags & images

Backlink Building

Built quality backlinks from reputable grooming and lifestyle websites

Schema Markup

Applied schema markup to the website to enhance search visibility

Internal Linking

Optimized internal linking structure

Social Promotion

Used social media platforms for brand promotion

Performance Monitoring

Monitored and evaluated website performance consistently

Results

As a result of implementing our comprehensive and well-rounded SEO and digital marketing strategy, Elegant G Barbershop saw the following improvements:

%

Increase in Traffic

%

Increase in Conversion

%

Increase in Customer Reach

Keywords
Search Volume
Rank
New York Barbershop

100,000

5th

Barbershop New York

100,000

6th

Barber New York

100,000

5th

New York Barber

10,000

6th

Haircut New York

10,000

8th

Beard Trim New York

1,000

7th

Razor Shave New York

1,000

6th

Line Up Haircut New York

1,000

2nd

Long Haircut New York

1,000

7th

Crew Cut Haircut New York

1,000

3rd

Kids Haircut New York

1,000

8th

Google Search Console Performance

Website Page Speed

Google Business Performance

Client Testimonial

“Collaborating with Social Media Mantra marketing strategists has been transformative. The targeted SEO and marketing initiatives have not only increased our online visibility but also attracted a number of clientele to our doorstep. This growth trajectory aligns perfectly with our vision for excellence in the grooming industry, and we eagerly anticipate ongoing success.”
Founder & CEO, Elegant G Barbershop